Stop losing direct bookings to OTAs.

Guests searching for your property already know your name. BookingShield helps protect that demand, while our Social + AI Visibility service help us make your property easier to find, trust and book directly.

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What direct-booking success looks like

Some of the progress we have seen with Make Me Social clients

200K
Direct bookings protected over 12 months: 22.3%
Reduction in OTA bookings: 37.5K
Direct bookings generated in three months: 100%
NZ owned and operated

The motel paying commission on guests who already knew them

A Queenstown property had approximately 40–50% of its bookings coming through OTAs. We introduced BookingShield to protect searches for the property’s name and create a clearer path to its direct-booking website. Over 12 months, the campaign helped reduce OTA bookings by 22.3% and protect more than $200,000 in direct bookings. The goal wasn’t to remove OTAs. It was to stop paying unnecessary commission when guests were already searching for the property directly.

Turning high-intent searches into direct bookings

A accommodation group needed to help guests find and book directly with its independently owned properties. We used targeted search advertising to capture high-intent demand and direct guests towards this group's own booking experience. Within three months, the campaign generated more than $37,500 in direct bookings. It showed what can happen when accommodation providers make the path from search to direct booking clearer.

What our clients say

Right from the initial meeting I felt our socials were going to be in good hands. Make Me Social offers a variety of social options to maximise your business exposure. There is value in having support in not only the accurate set-up of your socials but also the on-going presence.

Jodi Essenburg

General Manager

Accommodation common questions

What types of accommodation providers do you work with?

We work with independent motels, hotels, serviced apartments, lodges, holiday parks and accommodation groups. BookingShield is particularly useful for properties with an established name, a direct-booking website and OTA competition.

Are you trying to replace OTAs?

No. OTAs can play an important role in helping new guests discover your property. BookingShield focuses on guests who already know your name, helping them find your official website and book directly when appropriate.

What is included in the free Accommodation Visibility Check?

We review your branded Google searches, OTA competition, direct-booking journey, website, Google Business Profile, social presence and information consistency. You’ll receive the three most important opportunities we believe you should address next.

Can you guarantee more direct bookings?

No responsible agency can guarantee a specific booking result. Performance depends on existing demand, your location, competition, website, booking engine and media investment. We focus on identifying genuine opportunities, implementing the right foundations and reporting transparently.

How much does BookingShield cost?

BookingShield starts with a $500 setup fee and a minimum monthly investment of $300. The recommended investment may vary depending on competition for your property name, the regions you operate in and the level of ongoing support required.

Are guests finding you or the OTA?

Every campaign starts with a free, obligation-free review of how your property appears across Google, direct booking, social media and online discovery. We’ll show you the three most important opportunities to improve.

Get a free digital presence audit

See what people find when they search for your business

Share a few details below and we’ll review your branded search visibility, client journey, social presence and online consistency.